“And can people can get similar solutions via much cheaper Amazon purchases?”
If the answer is yes, you’ve got a problem.
In the past, plenty of coaches got away with building successful coaching businesses despite having a pretty poor offer and messaging.
That ship is sinking. FAST.
And not everyone will make it over to a new, safer, sturdier ship.
I don't have a crystal ball but I'm pretty well versed in why, how, and when people buy...And positioning offers and messaging to make that happen.
I consulted with my magic 8 ball and here's what I ALREADY see happening ...
... People who follow old sales and marketing tactics will file for divorce and separate from their business.
... People with mediocre messaging and sales strategies may stay together, but they’ll have less sex and eventually lose interest and trade them in for newer/different models.
... People with great offers, good messaging, and know about this “lead machine” will flourish.
They will be, do, and feel more connected and aligned than ever. They'll thrive and grow together—in any economy.
Long story short, the health and fitness coaching bubble WILL burst for those who don’t adapt…
Fortunately, there's a client-getting secret...