The U.S. health club industry leads the market at roughly $32.3 billion annually.
Because of recent shifts in the economy, nearly everyone in this marketing is trying to move online.
If you're an online coach with clients in the US?
You’re no longer competing with your local CrossFit box, bootcamp, or weight loss center.
Now 6-pack Steve and Tone Thighs Tammy on IG are pumping out free workout videos trying to get a few people into their $20/month daily workout program.
Plus, you have a tidal-wave of business savvy industry giants like Beach Body, Peloton, Weight Watchers POURING money into their online advertising budgets…
...FLOODING the market… and GOBBLING up massive pieces of the online health and fitness pie.
A few coaches trying to compete with them will pick up some of their “scraps” that get left behind.
But in general…